Oracle predicts the end of human interaction
The way brands build their relationships with customers are set to undergo a significant change over the next couple of years thanks to the normalization of technologies such as VR and AI.
Research from Oracle has claimed human-to-human interactions will significantly decrease over the coming years, as technology evolves the day-to-day lives of the end consumer. In a survey focused on responses from marketing professionals from across the EMEA region, 78% of brands anticipate customer experience
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