Omni here and now – a trip down mobile messaging lane

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Silvio Kutic, founder and CEO of Infobip, looks at the evolving nature of mobile messaging and what this means for operators.
Let’s dispel the myth that in the past it was easier to reach consumers than it is today. It’s never been easy and there have always been complications, nuances, and best practices that make different approaches necessary at d