Nothing special as the phone (1) finally launches
After months of teasers, new smartphone brand Nothing has finally launched its first phone, but it’s hard to see how it will significantly disrupt the space.
Nothing is the brainchild of smartphone veteran Carl Pei, who has certainly brought a novel approach to marketing and industrial design. The big question mark has always concerned the substance behind the hype, with the mature smartphone sector offering little scope for substantial innovation beyond component upgrades.
With yesterday&
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