Norway to get more competitive as Ice steps up

Norway’s smallest mobile operator has launched 5G services and unveiled a new business plan designed to accelerate growth in the coming years.
Alongside its third-quarter results presentation, Ice Group this week shared a new strategy that will see it introduce a new brand to target the price sensitive end of the market, a move it believes will help it to grow its customer base, making it a stronger competitor to incumbent Telenor and Nordic big gun Telia.
The firm launched NiceMobil on Mo