Nokia taps the power of acronyms with new, improved IMPACT IoT platform

Strategy, technology and marketing are all well and good but if you want to win in business what you really need is a world-class acronym.
This indisputable pillar of commercial dogma is one that Nokia is acutely aware of, which is why it named its IoT platform IMPACT, which stands for Intelligent Management Platform for All Connected Things. It’s unclear whether the acronym was reverse-engineered or just a happy coincidence but what is beyond doubt is that it’s a game-changer.
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