New sponsors for TfL’s “Baby on Board” badges

Transport for London has signed a new 3-year sponsorship deal for it’s Baby on Board badges with Mothercare and BABYZEN.
Although the badge has been sponsored since 2015, brand logos don’t appear on the badge itself, so mums don’t end up as a walking advertising hording. What the sponsor gets though is a route to the mum to be, and a chance to add their promotional material to the pack sent out in the post when a badge is requested.The Baby on Board badges have been offer for f