MWC 2018 – who are we trying to convince?

Mobile World Congress can feel like a geeky take on Groundhog Day – different year, same 5G hyperbole – but we need to get better at interacting with normal people.
One of the most instructive aspects of coming to this huge show year after year is the ability to take an annual snapshot of trends, attitudes and salient talking points on the show floor. Last year we got the impression that all the utopian talk of 5G, IoT, etc was at least premature and at worst actively damaging b