Most people would switch to Amazon if it offered mobile – survey

A survey conducted by digital commerce vendor Matrixx Software found people would like to buy mobile services from major internet brands.
The apparent aim of the survey was to highlight the consumer relationship challenge operators face in the digital commerce era. In terms of brand recognition and trust it seems the big OTTs are way ahead and could eat even further into operator core business if they fancied it.
As you can see in the first chart below, something like 85% of the 3,077 UK and US