Mobile now accounts for the majority of US ad spend

We’ve been waiting for this moment for a while, but it has finally arrived. Mobile advertising now accounts for more than half of the total digital advertising spend across the US in 2016.
According to the IAB Internet Advertising Revenue Report, mobile advertising accounted for 51% of the $72.5 billion spent by advertisers on digital formats last year. Over the course of 2016, mobile advertising saw a substantial uplift of 77%, confirming a trend which many have seen coming for a while. I