Mobile app fraud: how to fight back to protect against risk

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Carlos Marques, Head of Product Marketing at WeDo Technologies looks at what marketers and operators can do to counter app fraud.
Across all factions of the mobile industry, fraud is presenting unprecedented problems, with a recent report from BI Intelligence revealing that mobile app marketers are expected to have lost more than $100 million in 2016 due to