Mobile ad spend finally surpasses TV

New research from the Advertising Association and WARC has revealed UK ad spend on mobile was higher than TV spend for the first time.
While this is a scenario which we have been expecting for some time, those stubborn TV guys have been holding onto the top spot for some time. According to the estimates, almost one in four pounds spent on advertising went to mobile.
“The latest data indicate that total mobile ad investment during the quarter was higher than that for TV for the first time &