ITV and Channel 4’s terrestrial Freeview channels float into the cloud

Certain ITV and Channel 4 channels have moved to cloud-based processing, following a multi-million-pound contract with BT.
The move by Digital 3&4 (a JV established by ITV and Channel 4) will see BT switch on ‘start-to-finish’ cloud processing for regionalised TV content across all the former’s Freeview channels to 28 regions across the UK. It’s described as a ‘landmark move away from legacy hardware to a smart broadcast network.’
It’s being done on