Is untapped data the biggest missed opportunity for telcos?

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Ken Parnham, General Manager Europe at Near, looks at how telcos can make better use of the huge amounts of data generated by smartphone users.
Much has changed since Motorola first made mobile handsets accessible to the masses in 1984. Smartphones now account for over half of global mobile subscriptions and 8.4 billion connected devices are expected to be