Is sports content more suitable to the telco or OTT business model?

With Facebook’s venture into the world of football, we got to thinking about how sports rights can be monetized; does such an expensive bet on content work better in the OTT business model?
In a deal struck between the social media giant and Fox Sports, Facebook will offer live streams for double-headers during the group stage, four Round of 16 games and four quarter-final matches next season. The streams will only be available for US users, though the move is another example of a growing