Is personalisation the key to enhancing customer experience?

Intent HQ’s CEO Jonathan Lakin sat down with Scott Appleton, TMT Strategy Manager at Cartesian to discuss how true personalisation can help telcos to increase their relevance with consumers and improve customer retention.“As with any business story, the central character is always the customer and success is determined by how well the customer perceives the product,” Scott notes. “Customers are tired of the noise of mass marketing”, observes Jonathan. However,