Introducing the Internet of McThings

McDonald’s has made its first step towards IoT with the introduction of a mobile ordering app as a means of streamlining the in-store customer experience.
Using apps to deliver services in this segment is hardly a new idea, though experiences to date have been varied. The Dominos app has been heralded a huge success, though the Starbucks experience was quite different.
Uptake of the Starbucks app was high, allowing customers to pre-order coffee for collection upon arrival, though the team