Instagram’s garden is starting to blossom

Just as Facebook’s core platform is beginning to wilt, Instagram is launching an assault on the shopping market built on the walled garden business model which bloomed in by-gone years.
A few people might have scoffed at Facebook handing over $1 billion for Instagram in 2012, but this acquisition is looking to be a clever bit of business. Facebook’s core social media platform, and the business model which underpins it, might be looking a bit jaded after recent attacks, but Instagram