Iliad launches broadband in Italy with cheap FTTH and home-made box

French telco group Iliad launched its fixed broadband service in Italy on Tuesday with all the whooping and hollering one would expect from a new market entrant.
But behind the hype – and there was plenty of that at the launch event, with Iliad Italia CEO Benedetto Levi heralding a revolution in the Italian fibre market – there’s a serious message for existing Italian broadband providers: prepare for a price war…or a squeeze, at least.
Iliad’s full fibre fixed broa