Hyperscalers are killing the traditional telecom software model — that’s not a bad thing

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Joy King, VP, GTM Strategy for Optiva, argues that if telcos want to innovate and build new revenue streams, there are important lessons to learn from hyperscalers.
Most industries have had their “digital disruption” moment. From factories to brick-and-mortar retail to banks, plucky startups with big ideas or tech companies with resources to match th