Hyperoptic goes on the offensive over mid-contract price rises

UK fibre altnet Hyperoptic has launched a TV ad campaign designed to shame the big telcos for their impending price rises.
CSPs such as BT/EE intend to raise their prices for everyone by 14.4% in April. They detail various justifications for the move, and we’re all acutely aware of the current inflationary environment, but then what’s the point of a contract if the terms can be unilaterally altered by one party? Can customers decide to pay 20% less whenever they fancy it?
Hyperoptic