Hulu shows telcos there is profit in long-term thinking
Hulu has started to post some serious numbers, perhaps showing the telcos not every initiative has to be a silver bullet to reap billions.
The content world is one which promises profits, prominence and relevance, hence why the telcos are so keen to find a seat at what is traditionally quite an exclusive table. The OTTs might have disrupted the status quo with their own content platforms, stealing market share and inspiring a generation of cord cutters, but the telcos are still gazing longingly
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