HTC seeks to capitalise on Note7 opportunity with bizarre launch

The struggling smartphone maker is promoting the launch of its HTC U phablets, which could benefit from the absence of Samsung competition, by obsessing relentlessly about the letter ‘U’.
In a complete break with press release convention HTC started its announcement with the following bizarre passage:
U laugh, U cry
U love, U lose
U play, U fight
U work, work, work…
U question why
U want change
U dream big
U are bold
U are unstoppable
U are U
We hear U
We see U
We learn from U