HTC might have actually found a bit of differentiation

In a smartphone market which is becoming increasingly repetitive, HTC might have actually done something which is considered a bit novel.
In fairness, you can’t blame the handset manufacturers, as there is very little to differentiate on now. Do you make the screen bigger or smaller? Do you change the colour? Do you put in more storage? How about a better camera? What can you do which is actually genuinely novel? It’s part of the reason they are all investing in the software and serv