How telecom operators can succeed in 2022

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Nilay Akdemir, Senior Director of Simon-Kucher & Partners Middle East, has some top tips for the rest of the year.
The telecommunications industry is undergoing dramatic changes due to new customer expectations, increasingly digitized experiences and services, and the rise of new technologies like artificial intelligence.
For telecom firms to stay ahead of t