How can network operators monetise television quickly and effectively?

Telecoms.com periodically invites third party experts to discuss the latest trends and challenges in today’s industry. In this piece Peter Cox, Marketing Director at PerceptionTV, looks at ways operators and service providers can make the most of the business opportunities presented by television.
The telecommunications industry has experienced significant digital change in the past decade, leading to increased market competition. The competitive landscape has led to a decrease in consumer