Google to power new Pixel phones with own chip

Google will use a custom chip designed in house to power the next generation flagship Pixel smartphones, following in the footsteps of Apple and Samsung to rid themselves of the perceived limitations of off-the-shelf offerings.
In a blogpost, Rick Osterloh, Google’s Senior VP for Devices & Services, explained that the company has decided to develop its own SoC to power its own devices because they have “run into computing limitations that prevented us from fully pursuing our miss