Google pulls back the curtain on Play Pass

The idea of aggregating entertainment services behind a single bill is not new, but Google has finally entered the fray with its Play Pass.
For $4.99 a month, or $1.99 if you are quick enough, users will be able to access 350 apps and games without the worry of in-app purchases, adverts or up-front payments. It is a new type of business model for Google app ecosystem, but it is one which we believe will be of interest to the consumer.
“Play Pass offers a high-quality, curated collection of