Google plugs ecosystem in battle for the living room

Google has announced the launch of a new investment program for early-stage start-ups to build the digital assistant ecosystem, following steps taken by Amazon with its Alexa fund.
The fund will provide investment capital, as well as access to Google engineers for advice, early access to upcoming features, access to the Google Cloud Platform and promotional support through Google marketing channels. Such prizes will have start-ups clambering over each other to gain the attention of executives.
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