Generative AI and Telecoms – How to Best Navigate Through the Potential Trough of Disillusionment

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Martin Morgan, Head of Digital Marketing at Qvantel, looks at how generative AI may be able to live up to the hype.
Anyone who has worked in telecoms technology will have seen new tech come and go. Some have been more hyped than others, and generally the greater the hype (and associated expectations) the greater the initial disappointment when the technology is