Free Mobile turns 10 but has yet to hit market share target

Free Mobile is celebrating its tenth birthday, but while it has undoubtedly changed the face of the French mobile sector in the past decade, it has yet to hit its core market share target.
Understandably, the telco is making a lot of noise about its achievements since it hit the market on 10 January 2012, disrupting a long-standing three-player set-up. Its low-cost, simple plans saw it rack up millions of subscribers in its first few months in operation, taking a 5.4% market share in six months