Fibre claims called into question – is there such thing as an honest broadband advert?

If the ‘up to’ metric wasn’t enough to frustrate broadband customers in the UK, new research has uncovered that fibre advertisements are just as much of an irritation.
Research conducted by Opinion Leader (but commissioned by CityFibre, Gigaclear and Hyperoptic), which has been submitted to the Advertising Standards Agency has poked holes in current advertising themes, claiming them to be misleading. The issue here is whether broadband providers can actually claim to deliver a