FCC has a go at consumer privacy – doesn’t nail it

FCC has released new rules which in theory provide greater transparency as to how ISPs can use personal information, but will the consumer ever understand these rules?
Last week, the FCC voted on and approved privacy requirements of Section 222 of the Communications Act for broadband ISPs, which in theory will give US customer the opportunity to control what information is available for ISPs to generate revenues through personalized advertising. However, thus far there is little guidance on how