Facebook is for Edith and Snapchat is for Timmy
Facebook might be top-dog when it comes to the social media giants but recent estimates indicate its now more appealing to older generations while Snapchat is seemingly stealing its younger customers.
For the first time, Facebook cannot say the majority of 12 to 17 year olds in the US are using the platform at least once a month. These are of course forecasts for the next couple of months, all is not lost yet, but eMarketer believes the social media status quo is changing. Facebook is appealing
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