Even Snapchat is getting into the original content game

With social networking services seeking to improve the quality of content they host by making their own, even ephemeral messaging service Snapchat has felt compelled to act.
Snapchat has been teasing the idea of creating its own video content for at least a year, but this somewhat counter-intuitive move has taken a while to become reality. There is presumably only a very specific type of video content that is best consumed via a mobile messaging apps and now we finally get to see what that is.
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