Ericsson CEO teases new strategy with Gretsky quote

Börje Ekholm’s cautious first public outing as CEO featured a sporting mantra that has also become a corporate favourite.
“I skate to where the puck is going to be, not to where it has been,” said ice hockey great Wayne Gretsky when asked what his secret is. That quote has subsequently been used in a thousand boardroom presentations and in the absence of any specifics on how he plans to turn things around, Ekholm used it to illustrate his desire for Ericsson to play smarte