Ericsson adjusts its vision

Swedish kit vendor Ericsson made the mistake of giving its marketing people free rein and now it has a new purpose.
‘Ericsson’s new purpose and vision imagines the possibilities of limitless connectivity’ declares today’s announcement. The new purpose is ‘To create connections that make the unimaginable possible’ and the new vision is of ‘A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future’.
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