Engaging via a different credit pathway

Telecoms.com periodically invites third parties to share their views on the industry’s most pressing issues. In this piece Jacquie Amacher, VP of Marketing at Juvo, argues that the critical relationship for a prepaid subscriber is with the company it buys its balance top-ups from.
Extending airtime credit to pre-paid customers has always been seen as something of an emergency service. But the latest thinking sees it instead as a means to a very different end.
If we take a typical pre-