04-05-2017 12:21 via telecoms.com

EE rushes to extract marketing win from EU roaming cap

EE has announced it will remove roaming charges for customers in a new deal, which coincides with the introduction of new roaming charge caps across the European Union.
In what could be described as an opportunistic and creative marketing move from the EE team, all existing EE mobile pay monthly and PAYG mobile customers can take their UK allowance abroad to 47 European destinations. Vodafone launched a similar offer a couple of weeks ago, but both failed to mention hands may have been forced du
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