EE gets into bed with Sainsbury’s amid retail push

UK MNO EE is looking to raise its retail game with the addition of 100 outlets within Sainsbury’s and Argos stores as well as tarting some of its own ones up.
Sainsbury’s had a go at the MVNO game for a while but its heart was never in it, with a handful of burner phones usually the best effort a given store could manage. It bought the leading UK mail order retailer Argos last year and has combined the two to seduce the UK’s largest MNO.
From EE’s point of view gigs like