EE elects Ericsson Expert Analytics for excellent experiences

Ericsson has scored a significant deal win to help out UK operator EE with its customer experience management efforts.
The real significance of this for Ericsson will be as an endorsement of its Expert Analytics as it’s not exactly synonymous CEM. And that’s not for want of trying as Ericsson has been involved in BSS/OSS for some time and has been desperate to diversify away from just flogging radios, etc, to operators. But as we see time and time again, diversification it not easy.