EE dabbles with Pilates for gamers

The coronation of EE as the BT group consumer brand has apparently unlocked a new raft of whacky marketing initiatives.
From the people who brought you robot shaving, air traffic control from the comfort of your own home and 5G clubbing, we now have workouts for gamers. The understandable premise is that people who play a lot of computer games are not usually the core constituency of the local gym and possibly don’t move about much at all. So EE has taken it upon itself to encourage them t