EE claims first 4G ‘air mast’ for ad hoc remote connectivity

A 4G base station hanging from a balloon was used to enable mountain bikers in Wales to do a 360-degree live stream of their antics.
Say what you like about EE, but the UK operator knows how to put on a publicity stunt. Whether its wallowing in mud at Glastonbury or skiing in Scotland, EE wants everyone to know how good it is at covering remote UK locations and will go to great lengths to prove it.
It seems the only thing missing from the Red Bull Foxhunt downhill mountain biking event in Snowdo