Does Matter really matter?

Matter – the connectivity standard backed by tech’s heavy hitters – is designed to make the smart home concept more appealing and feasible, but will anyone outside the industry care?
It might seem unlikely that a connectivity standard set up to reduce fragmentation across IoT device ecosystems would be one of buzziest things to come out of tech megashow CES, but it was.
The collaborative project was launched in 2019 by Amazon, Apple, Google, Samsung SmartThings and the Zigbee A