Deutsche Telekom are Beliebers! Who would have thought it

While EE has been trying to reinvigorate the brand by rolling out the creaking Kevin Bacon, DT has decided to go down a slightly more modern route.
To promote its StreamOn content platform, DT has enlisted the help of one of the world’s most popular, and controversial, popstars; Justin Bieber. The campaign will features a number of adverts in the run up to Christmas, as the team attempt to move away from what would be considered a traditional feel-good Christmas advert.
The campaigns will