Customer experience – the new battlefield for mobile operators

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Bill Safran, CEO of Vizolution, examines the growing importance of customer experience for operators in sustaining a viable business model.
There is no doubt that the mobile industry has gone through massive changes over the last 10 years – from the launch of the first Apple smartphone back in 2007, to innovations in wireless technologies. These changes ha