CRM goes full circle with the return of snail mail

Do you want to engage your customers and bring your CRM strategies into the 21st century? What better way than good, old-fashioned snail mail?
That’s according to Paperplanes Founder Dan Dunn and Digital Director Mark Wilding. Email is old news and the new way (sort of) to engage customers more effectively is through good old-fashioned direct mail.
“A lot of people look at mail as some kind of dinosaur and it should remain in the past, but what we’ve seen is that the