Credit where credit's due – Reducing churn and boosting ARPU

All across the developing world, telcos are facing the same quandary: how do you reduce churn and cultivate brand loyalty in markets with very low Average Return Per User (ARPU)?By some estimates, 77 per cent of global mobile phone users do so on a pre-paid basis. While pre-paid margins are significantly healthier than post-paid rates, both in terms of per minute voice call charges and per Mb data consumption, the relationship between customer and operator is fleeting, with customers being able