Content is still King but data rules the cloud – Oracle

Back in 1996 Bill Gates coined the phrase ‘Content is King’ as a means to monetize the internet, a phrase which has been echoed by various marketers and SEO experts ever since. This remains true today, and has inspired some of the world’s most recognizable brands.
But why stop at content? Content may be the means to monetize the internet, but unless there is relevant information behind to provide context, success will be limited according to Oracle’s Neil Sholay.
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