Consumers know what they want but not what they need

We have all heard the old adage that consumers care more about the devices and applications they use than the underlying access. That still holds true, to an extent, which could be a problem for telcos, who are depending upon Joe Public to recognise the need for – and be willing to pay for – their particular flavour of high-speed network access.This week saw the publication of another survey in which respondents voted the smartphone as the most important technological development of