Consumers call the shots now and we better get used to it – IBC 2017

The internet is a wonderful thing for most people, with its cat videos and platform for exhibitionism, but there has been a cost to those who used to control the flow of content.
The first casualty were the newspapers. The internet democratised information meaning you didn’t have to buy the morning rag. It diluted the advertising business model and has dampened the influence of many former moguls. But traditional TV has also been on the back foot. This might have been a bit more of a slow